Your website’s home page is the virtual door to your business and is the first interaction people will have with your company, which means it can either make-or-break the opportunity in turning your visitors into potential customers down the road.
Whether you are wishing to design a new website or you want to redesign your existing website, you will need to end up with an outcome that performs for your business on your behalf! Here are a few tips to design your website in a way that has the maximum impact on your visitors:
People must easily figure out what your business is about, what you have to offer them with and whether your business can help them or not! A clear homepage speaks to your visitor’s challenges either by encouraging them to find out more or stopping them and hitting a back button.
Your website must clearly solve your visitors query with most compelling message and giving them the best option to choose your service.
Big businesses can afford to clutter their homepage with lots of stuff as they have repeated customers who got used to the elements in the website to access the information they need. Whereas, for a small business it is very important to keep a simple website with standout image or slogan that invites new visitors who can get converted into prospective clients. More than anything, your website should offer a positive reaction without cluttering with unwanted elements that diverts the users ending up with closing the website.
Social media plays a very important role in today’s World Wide Web. Many of the businesses are promoting their brand on social media platforms and staying active in order to be up-to-date with their community. Your website’s homepage can take advantage of using the live feed of your recent posts that are being published in your social media outlets. Embedding the HTML code on your website is all that you need as well as staying active and posts frequently can inform the visitor that you are active with current industry trends.
Once you seek your visitor’s attention you must tell them to do something that can benefit you! People always wanted to be guided and they do not want to think what to do next to get in touch with you. So determine your primary goal and set proper call to action on your homepage that attracts the audience to click on it and do what you are suggesting them to do. Also, don’t forget to give some educational piece of content about your product/service before asking them to make decisions.
Have you ever tried sharing your website on Facebook and end up with a thumbnail image alongside your link? This is because your homepage has not any compelling image that is set to showcase when your link is shared on other platforms like social media! So it is very important to make sure your homepage pairs with an attractive image as it can also improve your click through rates. If the image does not show you when you link your website to social media outlets, you may have to configure some coding on your website in order to make it properly enabled.
Hope you find these tips useful as you know your website is the central hub for your entire web presence. Make sure you review your website’s index page for the above mentioned tips to ensure your website works well for its best purpose.