Marketers have already realized the power of videos and of no surprise video marketing continues to skyrocket among the online audiences. However, the demand for online videos is growing beyond the supply chain, and currently, the video is the best way to reach millennials.
It’s quite common for the companies to use YouTube and Vimeo to stream videos and increase their brand popularity. But, when you are in need of more control over your video marketing strategies in terms of traffic and conversions, you must use the right tools and clear planning to strategically convert your viewers into customers.
Videos will account for 80% of internet traffic by 2019!
Why Video Marketing is Essential for your brand?
# Marketing and advertising video drive revenue
# Emails gets higher CTRs when includes a video content
# Videos can answer more FAQs, hence, it can cut your service cost
# Video gives compelling stories helping consumer to purchase product/service
Do you know?
# 55% of people watch videos online every day.
# 76% of marketers plan to add videos onto their websites, making it a higher priority than using it in Facebook, Twitter, and blogs.
# 52% of consumers say that watching product videos helps them make better decisions in their online shopping!
# By 2016, 2/3 of world’s mobile data traffic will account for videos.
Three Main Ingredients of Video:
So, now you have compromised and decided that you need to make video for your business! How to get started? Here are the three main ingredients of your business video:
# Production Value – Video creation is not must easier or cheaper, but it should have good sense on sound, editing and image framing!
# Engagement – The ability of the video to attract an audience is very important. It must deliver the points in a more simple yet engaging way.
# Relevance – Another vital ingredient is the video story narration. Though it is not much creative, it should be narrowed and well presented.
# ‘The secret sauce’ that connects all the above ingredients in “Know your Audience”!
What kind of video content is watchable?
It is very essential to know who wants to watch to your story and what kind of action must be taken in order to decide the niche of your video content. All you need is to determine what sets your brand apart, and where your brand sits among its competition!
Following are some of the popular video formats that generate user engagement and increase brand awareness:
# Creative videos with humor elements
# Celebrities endorsing the brand
# Video testimonials
# About us videos
# Product demos
# Animated videos
Get Ready to Embrace Video Marketing:
You don’t need a very big budget to get going. More than anything it is only the right approach required to start making videos and find out what’s working and what’s not. If you feel much difficult, you make hire a video content expert who can help create videos for you, which can be used for video marketing with a wise investment.
So what do you think? Are you going to give a try on your video marketing this year? What is opinion on video advertising? Let us know in the comments below.