When you are running an e-commerce business, your website is the most vital thing. However, not any website will do. You need a good quality website. Whether you have an apparel company, a service-based website, your customers will reach out to you via your website. A website provides an idea to the customers whether to trust it or not. Customers can judge whether the website is trustworthy or not within a few seconds. That’s why you need to have an effective and impressive website. To have an effective website, you need to focus on the quality of the website and its SEO. However, there are a lot of things to do when you work on both of them together. At the same time, you might wonder “How to avoid SEO disaster during a website redesign?”.
If you wonder how to avoid SEO disaster during a website redesign, you should continue reading this article. In this article, we will discuss why you need to redesign your website, focus on SEO, and how to avoid SEO disaster during a website redesign. So, let’s get started!
What is website redesigning? Why do you need to do it?
In simple words, website redesigning refers to the rebuilding or migrating process of any existing website. The redesigning process works on optimizing and modernizing the website content to offer a better look and feel to the visitors.
So when do you think you should think about redesigning your website? Well, there are several reasons to think about website redesign. Some of those reasons are:
- Poor-quality of the website
- Modernization of the website
- Competing with your competitor websites
- Keep the website updated as per the search engine requirements
- Keep up with the new marketing trends
If you have an online business, you largely depend on the internet to run your business. That’s why you need to keep rebuilding your website every 2 to 3 years. Every online business owner does the same thing and keeps their website fresh, new, and optimized. This helps them to meet the expectations of their customers and the search engines at the same time. For that, you have to focus on SEO while redesigning the website. Why? You will find the answer in the next part of the article.
Why consider SEO while redesigning the website?
Well, when you think of redesigning your website, it is important that you look out for SEO as well. Without it, you can’t even think about having traffic and see sales generation. With an attractive and impressive website, you need to focus on SEO as well. After all, Search Engine Optimization and website development methods need to have a balanced relationship to help you see positive results. They are interrelated and affect each other’s workflow. So, you need to hire an SEO and web development company like Pilot to help you with both things.
How to avoid SEO disaster during a website redesign?
When you are looking out for new strategies to make your website stand out, you might end up making an SEO disaster. In other words, it is common to cause an SEO disaster when you are working on redesigning your website. This will only cause problems for your business to run smoothly. So worrying about ‘how to avoid SEO disaster during a website redesign’ is quite natural.
While resigning from the website, you might mess up your existing SEO strategies. This might cause you problems like the following:
Lose its rankings:
This might be the worst disaster you might have to face for redesigning your website. When you are redesigning your website, you need to make sure you use great designing methods. Poor website designing methods can cause a lot of problems that you will have to face right away. One of these problems is losing its previous rankings. This means your website will no more appear top results on the search engine result pages. In other words, if your website used to appear on the first SERP, it will no longer appear there. As a result of this, your website will lose its online visibility and you have to start over the entire process. That’s why you should hire a digital marketing company to help you out. Once you hire them, you no longer have to worry about ‘how to avoid SEO disaster during a website redesign’.
Letting the staging site get indexed by the search engine:
Another disaster that you might face due to website redesigning is getting indexed by search engines. This is because there is a chance that the search engine crawlers might index the staging stage of your new website. Indexing both the old and new websites will have a negative impact on your website ranking. This is because both of the websites will have the same content and might affect your rankings because of duplicated content. Duplicate content is one of the things that a search engine doesn’t acknowledge. So, instead of worrying about how to avoid SEO disaster during a website redesign, you should hire an SEO and web development company to help you out.
Changing many things at a time:
Well, when you are redesigning your website, make sure that you don’t change too many things at the same time. When a website redesign shows a complete change overnight, it makes the search engine crawlers confused and have a suspicion. In simple words, changing too many things at a time might have a negative impression of your website on the search engine crawlers. This only has a negative impact on your SEO. So, you should keep in mind this thing while redesigning the website. However, instead of worrying about how to avoid SEO disaster during a website redesign yourself, you can hire some professional help, i.e., hire an SEO and web designing company. They can help you all along and redesign your website in just the way you want.