E-commerce is rapidly developing all over the world, even in Hong Kong. This is because of the fact that most businesses are shifting towards online. Just like them, their customers are also. There has been a change in the way of consumption patterns and lifestyle over the years. The number of online shoppers has increased to 4.5 million. In addition to that, there are high chances that it will further increase to 72.6% by 2022. In other words, there’s a higher chance of your success if you have an e-commerce business in Hong Kong.
To taste success in the e-commerce business in Hong Kong, you need to follow certain e-commerce trends. These trends will let your business evolve and emerge as top brands in Hong Kong. Business owners like you need to keep experimenting to find the right tools to generate positive results. In other words, you have to try out tools, tactics, or trends to find the best tool that works in your favor.
To see the growth in your e-commerce business in Hong Kong, we have listed down a few trends that you can think about following. So, scroll down and start exploring the trendiest ideas.
Well, who doesn’t know about this trend? Most people, irrespective of their age, have access to some kind of mobile device. Moreover, so many businesses have shifted to mobile for their businesses nowadays. So, if you want to see growth in your e-commerce business in Hong Kong, you need to do the same. In other words, it’s important for your business to focus on mobile users as well.
If you have an online business in Hong Kong, then you must have a website. But to target mobile users, you have to make sure your website is responsive. Furthermore, if you use PPC ads to target customers, you can boost the traffic way more than usual. You can get the most relevant traffic on your website by investing in PPC ads. Moreover, PPC ads with mobile e-commerce can work together and take your business to the next notch. After all, mobile transactions are increasing greatly every year.
With all the evolution of technology, people have got lazier and lazier. In today’s world, people prefer voice search over type search. Whether they are at the home, office, or even in showers, they have easy access to anything with voice search. Even Google offers voice search options to smoothen the lives of the users. Also, it has come up with certain guidelines for e-commerce businesses in Hong Kong to follow. In other words, you need to keep your content optimized for voice searches.
Moreover, as an online business owner, you have to focus on keeping your website SEO-friendly. Along with that, you have to keep the website for voice searches with keywords and phrases. Thus, it helps people to find your products or services just by speaking into their smart devices.
While you pass your potential customers through the buying process, you must ensure that have a good buying experience. Simply speaking, you have to keep your website and products in an easy-to-use manner. So, it’s better to personalize them on the basis of data points, like:
- Search inquiries
- Shopping cart
- Purchasing history
- Geographical location
- Social behavior
Furthermore, to effectively generate traffic on your website, you can incorporate CRM software. With a good CRM system, you can manage the customers’ data, collected from different locations. Thus, you can use this information to engage the customers better. In addition to that, you can offer a great experience to the customers as they move through the buying process.
While running an e-commerce business in Hong Kong, you might experience cart abandonment. Do you know why your potential customers are abandoning their carts? It can be because of a number of reasons like less trust in your brand. To avoid cart abandonment, you have to boost your customers’ trust in you. Here are a few tips to help you out:
- Keep the entire website simple – including the cart page and the buying process.
- Try to get the user’s details early, for retargeting later on.
- Avoid displaying ads in the header and footer of the pages.
- Build trust throughout the buying journey.
QR codes are another trending thing that businesses use. It is one of the recent technologies that is used to boost engagement. It has been seen that QR codes are effective in bringing people to the landing page or to your social media page. In addition to that, you can use it to meet the curiosity of people. Therefore, you can also implement these codes to bring traffic to your pages.
With the increase in mobile users, social media users have also increased. This is because people have shifted towards the digital landscape. That’s why you need to shift your focus to social media to improve the e-commerce business in Hong Kong. However, to gain the trust of people on social platforms, you need influencer marketing. In other words, you have to use social media influencers to build trust in your brand.
Influencers will let your brand reach the maximum number of people and help to convert them. Moreover, they can help you to relay your message or review the products to your customers. Also, you can promote any new offer or discount through the influencers.
No Free Returns:
Free returns are surely loved by people. But it can bring down your profit margins and hamper your business. To run a business, you need to bear the cost to store products, hire staff, and maintain an office. In other words, you can’t offer free returns to your customers and threaten your business. So, you should try to avoid having any free return policies in your business.