Search Engine Optimization or SEO is about optimizing a website to improve its organic ranking and position in the major search engines like Google and Bing. SEO involves working with various techniques and strategies along with modifying and promoting a website for improved search engine results. Search Engine Marketing is the process of marketing a website through paid methods and the intention is to achieve temporary leads within a short time. Search Engine Optimization and Search Engine Marketing can also be done simultaneously to see improved results faster.
SEO and SEM have evolved to be few of the strongest tactics used to promote/market a business. But it is vital to choose the right SEO firm as many inexperienced seo companies use unsupported techniques (or black hat techniques) to rank their client’s website in top positions very fast. This unsophisticated practice may bring negative results in the long run. At Pilot Simple Software, we use the working methods and strategies to draw effective and lasting results to each and every one of our client’s website.