Over the years, we are experiencing a lot of changes in the needs of customers and how they are reacting to us. Traditional marketing tactics such as cold calls, emails, trade shows, and TV ads are not as effective as they are before. At present, to attract consumer’s attention, we need a strategic and well-planned inbound marketing campaign to stand out of the crowd and gain better brand awareness.
Inbound Marketing offers a plethora of effective tactics that enables us to see unparalleled growth. It produces measurable ROI and it is proven to be a valuable marketing phenomenon to attract online visitors and converting them into customers. The campaign is organized in order to align the marketing activities that revolve around a single message and an objective.
What consumers are looking for?
Though the traditional marketing methods have some impact on consumer activity, we cannot always rely on them! Since the usage of internet is continuously skyrocketing, consumer’s behaviour and activity continues to change. With the advent of eCommerce online shopping, customers a lot of options to choose from. But, how they will choose the best provider to shop their things? This is where inbound marketing comes in:
It works fine to attract strangers, convert visitors into customers, and make best promotions. How does it happen?
# Starts with attracting strangers by building effective online presence through your business website. Don’t forget to think about Keywords, SEO, and Social Media!
# Strangers, who become a visitor of your website, must be converted into lead through effective landing pages, call to action, enquiry forms and more.
# Next step is to convert the visitor into your paying customer through emails, CRM, regular follow-ups, etc.
# It is not over! The final thing is to transform the customer into a supporter and getting feedback with the help of surveys or keeping in touch with them via social media or via newsletter campaigns.
What actually does an inbound marketing campaign look like?
We always want to know the goal and what we want to plan before starting a campaign! Setting campaign goals are very much essential to go with it.
# Developing an Offer:
Before you start a campaign you have to ensure to offer something that drags the attention of customers. In inbound marketing this could be of any form: webinar, eBooks, Coupons, Discounts, Demo, and Freebies.
# Determining what Marketing Channels would work Best:
The three best online channels include: website, social media, email marketing!
# Nurturing the leads:
Once a visitor has been converted into lead, you will have to develop a relationship and pull them to your sales funnel.
# Measuring and Refining the Results:
You will have to adjust your campaigns in order to evaluate your success. Continuous monitoring and refinement will help you maximize your marketing efforts.
Are you in need of a free consultation for your inbound marketing strategy? Get in touch with us!!