About Us

Simple web solutions, powerful applications

What We Do

Pilot’s core consultancy is in:

  • Website usability (expert reviews and usability testing)
  • Strategic website development (taking a new business idea online)
  • Custom website content management systems (CMS)
  • Responsive websites & ecommerce solutions
  • Mobile app development
  • Cloud computing software products (CRM, project management and order management systems)
  • Search Engine Optimization (SEO) & Marketing (SEM)
  • Social Media Optimization (SMO) & Marketing (SMM)
  • IT consultation & security testing
  • Cloud & dedicated server hosting

Keeping it simple

Pilot Simple Software was established in 1999 offering web solutions & mobile apps to various businesses around the world. At Pilot we emphasize on keep things simple. We have built various business applications and websites that are easy to use and simple to manage yet very powerful. We are mainly based in Hong Kong but work directly with various outsourcing partner teams in India & elsewhere with a capacity of more than 100 dedicated expertise. Pilot has developed and implemented various CRM (Customer Relationship Management) systems to it’s customers for ex: like Johnson Stokes & Master, NDS Asia, Texon media, KCS Ltd., HKICS.

We have also built various sophisticated CMS (Content Management System) and e-commerce websites for various clients including Barclays Capital Asia, Mirae Assets, Sherwin Williams, Bentley Reid, Ronald Lu & Partners, Swire Corporations, Philips Audio, Cartier, The Australian Club, IPBA (Inter-Pacific Bar Associations) etc.. Whether we are providing consultancy, or engaged in actual development, our mantra is always “keep it simple”. We are effective communicators of (often) complex technology. We do not confuse with jargon, but focus on simple to understand deliverables. And we provide training and effective user guides. We also provide ongoing after sales service.

How we work / life of the project


Our Design Approach

Our designs are always user centric based with careful consideration of various approaches below

  • Leveraged brand identity to establish positive recall with the visitor
  • Responsive web design for the entire site for enhanced access on all devices
  • User friendly for the target audience to achieve the desired objectives quickly
  • Fresh, modern & appealing high end visual design and logical content structuring
  • Engaging for the retention of new & repeated visitors
  • Easier navigation to every section of the site without any clutters
  • The core information more visible to the first time users and easily available to the repeat users with reduced number of clicks
  • Clear CTA (Call to Action) in the homepage & rest of the pages to lead to an increased conversion rate
  • Looks different & unique with high design standards to stand out in the crowd
  • Accessible design for visually impaired

Our Development Approach

Our solutions are 100% open source with the following approaches

  • Selection of world class open source tools, gives greater freedom to clients to work with any choice of vendors for future maintenance incase if necessary
  • Implementation of modern standards, patterns & frameworks
  • 100% customized content management system (CMS)
  • Valid, accessible & structured markups for quicker loading & SE indexing
  • Cross browser compatibility – testing across all major browsers (desktop & smart devices)
  • User friendly & Search Engine (SE) friendly urls
  • Powerful search & reporting
  • Secure, modular, scalable and extensible
  • Minimal server requirements for hosting
  • Seamless integrations with other third party web services

Digital solutions that work

Pilot builds websites that work.
How do you define work? Basically you want a website that:

  • provides qualified leads,
  • generates sales (basically is your best salesman)
  • is accountable, and self reporting,
  • generates a positive ROI,
  • has a healthy traffic of visitors,
  • makes you look good, and
  • is easy to manage.

Talk to Pilot, and get a simple to use website that works.